[12:00] is the third extended play by South Korean girl group Loona. It was released on October 19, 2020, by Blockberry Creative and distributed by Kakao M. Like their previous album, the EP was produced by SM Entertainment After only three days, the EP topped the iTunes chart in 49 countries, including the United States, the United Kingdom, and Canada, breaking their own record in a fastest time. In the US, the album entered various charts. It debuted and peaked at number 112 on the US Billboard 200, becoming the fourth highest-peaking album by a Korean female artist on the chart and making Loona the sixth South Korean female artist to break into the chart, after BoA, Girls’ Generation, 2NE1, Blackpink and Twice. They were also the first artist from a small to mid-sized South Korean agency make an appearance on the chart. It also entered at number 7 on the US World Albums Chart, earning the group their sixth top ten entry. In its second week, the album peaked at number 4, becoming their highest-peaking album on the chart. It also entered at number 3 on the US Heetseekers Albums, becoming their highest-charting album on the chart and becoming their best-selling project in the country. It peaked atop the chart the following week, becoming their first effort top top the chart. In South Korea, [12:00] debuted and peaked at number 4 for the week ending October 24, 2020. In its second week, the EP dropped to number 10 and to number 38 in its third week. The album also entered at number 9 on the Gaon Album Chart for the month of October 2020 with less than half a month of tracking and selling 85,624 copies. In the UK, the album debuted at number 15 on the Official Album Downloads Chart for the week ending October 23, 2020 becoming the group’s first ever top twenty entry on the chart. Song “Fall Again” was co-written and produced by Dsign Music.